A shift in gifting habits this Christmas, spurred by eco-conscious customers and provide shortages, imply that present playing cards are set to be 2021’s present of alternative, in accordance with the most recent analysis from the Present Card & Voucher Affiliation (GCVA).
A nationally-representative survey into 1,000 members of the general public reveals that greater than four-fifths (80.9%) of individuals will purchase a present card as a present this Christmas, both as a substitute of, or along with, bodily items, with one in six (16.4%) having attributed this on to difficulties buying a bodily present of their alternative this 12 months amidst provide shortages.
The analysis exhibits the affect provide points are having on Christmas customers. 67% of early current patrons have discovered their decisions restricted as a consequence of lack of inventory on-line or on the excessive road, with many consumers reporting that they’ve been unable to search out some, and even any, of the items they have been in search of.
In response to difficulties buying bodily items, almost half (44%) of individuals report that they’re almost certainly to purchase a present card this 12 months if provide points make present shopping for harder. This was by far the most well-liked choice over buying another present (31.6%) and providing the giftee the prospect to purchase their very own present (16.4%).
Moreover, one in eight folks (12.1%) have switched to gifting primarily with present playing cards over bodily items for the reason that onset of the COVID-19 pandemic, indicating a significant shift in how the general public buys and receives items. Curiously, this shift is most outstanding amongst youthful customers, with virtually 1 / 4 (22.3%) of the 18-24 demographic having switched to primarily gifting with present playing cards over this era, with an identical shift amongst customers aged 25-34 (17.3%).
Additional underlining present playing cards’ sustainability credentials, simply over one in 10 (11.3%) of individuals additionally report they purchase present playing cards for Christmas instantly as a result of present playing cards really feel like a extra environmentally-friendly choice than many bodily items. That is more likely to be due partially to present playing cards more and more shifting to digital means, which create no waste and might be despatched and obtained immediately, with additional GCVA analysis discovering that 38.4% of customers have now transformed to digital present playing cards.
In addition to shopping for present playing cards to keep away from the prospect of undesirable items and festive disappointment, the general public are general adopting a greener method to coping with undesirable items this 12 months, with greater than a 3rd planning to donate these items to charity (35.4%) and an additional 26.8% planning to regift to a beloved one. Simply 3% say they’d ship undesirable items to landfill (a fall from 19% in 2020).
Gail Cohen, director common of the GCVA, commented: “Present playing cards, providing a handy, personalised manner of exhibiting family members how a lot you care, are more likely to be the large winner this Christmas for good motive. We’re all in search of methods to keep away from the frustration of our favorite items not being obtainable, in addition to bettering our on a regular basis affect on the planet – for which present playing cards supply a chic answer.
“An unlucky by-product of the festive interval for a lot too lengthy has been the waste it creates, with big volumes of wrapping paper, playing cards and, most importantly, undesirable items thrown away yearly. Present playing cards have lengthy been an answer to slicing down on undesirable items and avoiding disappointment, and that is underlined by the general public’s continued shift in direction of present playing cards, significantly amongst youthful customers, which is more likely to vastly scale back Christmas-related waste this 12 months.”