This September is Nationwide Residence Enchancment Month (NHIM), and because the title suggests – it’s an consciousness marketing campaign organised by the British Residence Enhancement Commerce Affiliation (BHETA) encouraging individuals to enhance their houses through the month of September.
And it comes at precisely the proper time as analysis performed by BHETA discovered that the lockdown has inspired a lot of the nation to dabble in DIY. Previous to the months of social isolation, just one in 10 Brits felt assured sufficient to tinker with their houses themselves.
That nonetheless, appears to have modified as 39% of the UK have made enhancements to their houses over the course of lockdown.
What’s extra, with extra time and extra money on their fingers, it appears a brand new technology of DIY-ers has been born. In truth, over half of those that made modifications to their residence had been discovered to be aged 25 to 34-years previous, with the second largest grouping being below 24s. Equally, over two thirds of these aged 24 to 34-years previous revealed that they felt extra assured of their DIY expertise on account of the time spent tweaking their houses over lockdown.
The analysis additionally revealed what Brits had been doing to enhance their homes, with near a 3rd (31%) selecting to replace their residence’s fashion over enhancing its the worth (18%), rising its power effectivity (12%) or upping its safety (11%). Certainly, there’s been an 84% improve in on-line searches for ‘residence décor’ since lockdown started, a doubling in UK searches for ‘backyard instruments’ in the identical interval, and an identical image throughout DIY merchandise and initiatives.
And NHIM have referred to as upon home-dwellers to proceed this DIY fervour and make only one change – huge or small – to their home in September.
This has been echoed by NHIM ambassadors Craig Phillips (TV presenter, DIY knowledgeable, Silverline Instruments ambassador and former Huge Brother winner) and Georgina Burnett (TV presenter, The Residence Genie Blogger, and DIY interiors knowledgeable), who hope to see this curiosity in DIY develop additional nonetheless, with these new to the pastime making only one change to their houses to get began.
Philips mentioned, “It’s nice to have Nationwide Residence Enchancment Month roll round once more, particularly after what’s been a tricky time for just about everyone throughout the nation.
“It’s nice to see the nation take to DIY whereas they’ve been at residence, and hopefully that’ll proceed over September!”
As well as, Georgina Burnett mentioned: “So many individuals lead busy and sometimes hectic lives, so the emotional advantages of enhancing your private home atmosphere are immeasurable. All of us want a house that helps our day after day residing.”
Stephen Richardson, Advertising and marketing Supervisor of BHETA, echoed the pair’s sentiments, including: “Nationwide Residence Enchancment Month is at all times an thrilling time for us, and we’re thrilled to be serving to individuals the nation over to enhance their houses.”
A house is what you make of it, and to have a good time NHIM, we’re difficult you to make one change with the chance to win over £1,000 value of improbable residence enchancment goodies from Nationwide Residence Enchancment Sponsors Nilfisk, Home of Mosaics, QEP, and Schneider Electrics.
The fortunate winner will obtain £1000 value of helpful merchandise to provide your own home a facelift this September!
All it’s a must to do is electronic mail us an image of your private home enhancements to [email protected], together with the explanations that you just determined to #MakeOneChange (in not more than 30 phrases) earlier than thirtieth September 2020.
Because the saying goes, ‘House is the place the guts is,’ and with lockdown easing and gatherings of household and buddies turning into ever extra frequent, Nationwide Residence Enchancment Month is the right time to place the finer touches on your private home.