AJ Bell is to launch a brand new, app-only funding platform which goals to make investing extra easy and accessible for retail traders. The brand new service will likely be known as Dodl by AJ Bell and can compete with the bottom value funding platforms out there, with an annual cost of 0.15% and no fee for purchasing/promoting investments.
Dodl will likely be a simple to make use of, jargon free funding app to assist folks make investments for his or her long-term targets. It’s going to supply an Particular person Financial savings Account (ISA), Lifetime ISA, Pension and Normal Funding Account. Clients will be capable of arrange common investments and consolidate current ISAs and Pensions onto the platform.
Individuals will be capable of pay cash in to accounts through Apple and Google pay, in addition to debit card funds and direct debits. Investing needn’t be scary, with Dodl’s pleasant monster characters (see hooked up photos) readily available to information folks via the appliance course of, in addition to offering data to assist folks make their funding selections.
Dodl will give traders entry to a simplified funding vary with choices to cater for the overwhelming majority of funding threat appetites.
For those who prefer to spend money on the manufacturers they love, Dodl will function a variety of common shares in UK listed firms, with US firms being added quickly after launch. As well as, there may even be a variety of ‘themed investments’ which embody funds specializing in core areas resembling know-how, robotics, healthcare and accountable investing.
The fund vary may even encompass the AJ Bell’s low-cost multi-asset funds, which cater for six totally different threat ranges together with AJ Bell’s Accountable Development fund, for individuals who need to make investments with a accountable focus.
The Dodl by AJ Bell cell app will likely be a brand new platform for traders that sits alongside AJ Bell’s current client platform AJ Bell Youinvest.
