Developed by Yaw Okyere in response to his spouse’s feeling of insecurity over her hyperpigmentation, Ava Estell, is an all-natural line of beauty merchandise particularly developed for each the black group and other people of color, by these with first hand expertise within the cosmetics’ race hole.
With a disproportionate deal with white skincare within the UK and merchandise for hyperpigmentation marketed to non-white customers typically containing dangerous chemical compounds and bleaches, Ava Estell has been developed to supply outcomes typically unachievable elsewhere; committing to confidence in complexion the pure method.
Created in 2020 lockdown, Ava Estell is already gaining traction on this planet of cosmetics, having bought over £1 million value of merchandise within the first seven months.
A yr on they’ve handed £2 million gross sales due to its groundbreaking formulation and abundance of buyer testimonials. With darker pores and skin tones extra affected by hyperpigmentation because of the presence of elevated melanin within the pores and skin, and with black folks statistically extra prone to have excessive variations of eczema, Ava Estell as a household run enterprise, was capable of perceive, first hand, the dearth of accessible merchandise made for folks of color.
The product vary additionally aids the administration of darkish spots, psoriasis, blemishes and extra, expertly formulated with Cocoa and Shea butters direct from Ghana alongside an expertly chosen mixture of plant extracts.
Its all-natural strategy to attaining confidence-boosting pores and skin has seen success across the globe, with 46% of gross sales outdoors of the UK and return prospects from USA, Canada and past. With lotions, scrubs and elixirs for physique, face and hair, the British based mostly model ensures all its merchandise are developed with the group in thoughts, offering cosmetics for an viewers that the massive model companies proceed to miss.
Ava Estell Founder, Yaw Okyere mentioned, “For me serving to my spouse was all the time the preliminary aim with Ava Estell and now to be right here, one yr on, serving to so many different folks and listening to the optimistic outcomes is extremely rewarding.
“Creating Ava Estell has taken me on an enlightening journey of the modifications that have to be made in black skincare and the wonder trade as a complete and I’m so proud to play an element in closing the race hole that’s so prevalent within the cosmetics world.
“We’re happy to have launched an amazing vary of skincare merchandise that work to alleviate so many widespread frustrations for folks,and utilizing all pure components, sourced from Ghana, Ava Estell is a product everybody will be happy with.”
All with a 100 day a reimbursement assure, Ava Estell merchandise can be found solely through the web site from £19.99 and ship worldwide. For all merchandise and their components go to: www.avaestell.com