An app designed to assist customers make knowledgeable selections in regards to the environmental affect of their weekly meals store has just lately celebrated its launch.
Sustained Alternative was created to empower individuals to change into extra acutely aware customers by equipping them with dependable, trusted and correct info. Through the use of the knowledge the app gives, customers could make constructive buying selections to assist the surroundings whereas lessening the worldwide affect of meals manufacturing.
Sustained are on a mission to shut the hole between the need to purchase meals that’s higher for the planet, and having the precise info to make these knowledgeable selections. By analysing the assorted levels of a merchandise’ life, the intuitive platform presents consumers at-a-glance details about how any given product performs in seven key areas of affect, together with land and water use, ocean air pollution and international warming, assigning it a score that permits customers to select decrease affect meals with confidence.
Co-founder of Sustained, Carl Olivier commented: “Sustainability is at its most useful when it’s seen, and our app places that visibility straight into the arms of the buyer. We not solely encourage individuals to make higher selections relating to the meals they purchase, however hope to encourage companies and types to be open and clear in regards to the sustainable modifications they’re making.
“We’re delighted to see the response that Sustained Alternative is already receiving from our customers. Our mission is to make the complete story of meals extra accessible, and it’s extremely encouraging to see that chime with so many individuals.
“Taking constructive motion is simply attainable once we give individuals the precise info and instruments, and I actually consider expertise has the flexibility to empower individuals worldwide to do exactly this. Via platforms like Sustained Alternative, we’re serving to to create a sustainable future, and present everybody how they will all make a distinction.”
The platform formally launched this February with most UK grocery retail merchandise supported by the platform.
Presently out there as a cellular app for iOS and Android, with a companion browser extension for Chrome and Safari, Sustained Alternative is ready to change into important for acutely aware customers who need to play their half in lowering the environmental, societal and financial affect meals manufacturing has on our planet.
